I have been part of an ambitious project to launch London’s first permanent digital art museum, Digital Art Experience London, in early 2025 – an unmissable visitor attraction featuring wow-factor and high impact immersive and interactive digital experiences. The museum will occupy a 3,000-10,000 sqm space and will bring about vibrant partnerships where digital artists and creators collaborate with the tech sector to examine and communicate important issues raised by technological innovation. During Lockdown 2020 I was contacted by the museum's founders to work on a concept for an immersive digital art experience that visitors could interact with at home via their phones or laptops. Below is the resulting concept art following a 2 week sprint and discussion with the core team.